The Corporation 2020 is the firm of the future. It produces positive benefits for society as a whole, rather than just its shareholders. It encourages positive social interactions among workers, management, customers, neighbors, and other stakeholders. It is a responsible steward of natural resources. It invests in the productivity of its workers through training and education. It strives to produce a surplus of all types of capital --- financial, natural, human --- it is thus a “capital factory.” We believe that the firm of the future can be best characterized with four terms --- goal alignment, community, institute, and capital factory.
Likewise, the firm of the future must become the firm of today. We need Corporation 2020 now. The planet may be able to wait a decade, but it can certainly not wait until 2050 or 2100. In order to get to a green economy, we must change the way economy’s primary agent --- the corporation --- does business. There are four clear mechanisms to get us there: disclosing corporate externalities, putting taxes on resource extraction, enacting limits to financial leverage, and making advertising accountable.
Transforming Business for Tomorrow's World in Solutions Journal
Corporation 2020 and Tellus Institute form "Corporation 2020 Alliance"
Watch a great video calling for a new corporation